Daniel Baena has 22 years of experience in service, business and management. With a degree in publicity and advertising from PUC – São Paulo, he has worked at major agencies such as Y&R, Y&R NY, Draft FCB, Euro RSCG and JWT, leading global, regional and local projects. He has worked with clients such as Ford, Fiat, Citroen, Nestlé, Danone, Pirelli, Nivea, Bridgestone and Varig, among others. While at JWT he helped build a unit with more than 140 people, 100% exclusively dedicated to client business. Since 2018 is the Managing Director at Energy BBDO.