Meio&Mensagem

Sumara Osório

General Planning Director at Grey Brasil

Sumara Osório (ex-Grupo ABC, Lew,Lara/TBWA, DPZ/Publicis, among others) has been working for 20 years in the strategic and research planning areas, accumulating experience in major advertising and digital markets in Brazil such as financial institutions, telecom, retail, hygiene and beauty and the pharmaceutical industry. Sumara has experience in coordinating the strategic planning of international accounts for all Latin America, such as Nivea, Pedigree/Mars, Absolut, Adidas and Avon.

Prominence at the time she was a teacher at the Miami AdSchool / ESPM Bootcamp course and rector at the Disruption and Media Arts University from the TBWA network, developing workshops of brand innovation in Brazil, Mexico, Germany, among others. She was a member of the jury at Effie awards first edition in Brazil and won herself a Effie with the case developed for Bristol-Myers-Squibb.

Sumara is married and has two daughters, Isabela, 11 and Amanda, 9.

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