Meio&Mensagem

Andres Kiger

Director of Integrated Marketing for Coca-Cola Brazil

Andres Kiger is the Director of Integrated Marketing for Coca-Cola Brazil. In his role Andres is responsible for the overall marketing operations and a wide array of specialized functions including Creative Development, Media, Digital, Promotions, Sports and Entertainment properties and Events. He has been responsible for managing the design and implementation of the Fifa World Cup programs and is currently also working on the global work for Rio Olympics 2016.
Prior to joining Coca-Cola in 1999, Andres held the position of Sales Director and General Manager of Sabana Farms in Miami, FL and various other marketing positions in Sunbeam-Oster Intercontinental and international advertising and production agencies. Andres initiated his career in Coca-Cola as Merchandise Operations Director for the Latin American region. In 2001, he was promoted to Director of Global e-Ventures based in Hong Kong. In this new position Andres created and launched the first B2B global solution for the development and procurement of Coca-Cola merchandise around the world. In 2005 he became Director of World Wide Licensing for Asia region where he was in charge of developing and managing the Company’s licensing operations as well as developing innovative marketing and communication platforms for multiple brands across the region.

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